Then at Auto Beijing in October 2021, Honda showed five EV concepts for the Chinese market to be sold under a regional sub-brand called e:N of those five, the first production models were to be called e:NS1 and e:NP1, both looking like remade versions of the HR-V. Come the Shanghai Auto Show in April 2021, the E had been shrunk to e for a redesigned, four-door electric crossover called the e:Prototype. At Auto Beijing in 2020 we saw the E:Concept two-door crossover. Honda's been showing conceptual electric vehicles in China over the last 18 months. Last week, CarBuzz dug up nine Honda patent applications with the European Union Intellectual Property Office that could signal a westward expansion of the automaker's aims. He is known for offering unfiltered opinions on vehicle topics.Honda launching new EV, hybrid crossovers in Europe next year B-segment EV crossover will offer more space and range than the Honda e In addition to his ten years of work at Torque News, John has published thousands of articles and reviews at American news outlets. John completed an engineering program with a focus on electric vehicles, followed by two decades of work in high-tech, biopharma, and the automotive supply chain before becoming a news contributor. John Goreham is an experienced New England Motor Press Association member and expert vehicle tester. The HR-V checks off all of those boxes.Ĭheck out our full review of the HR-V here. Many buyers are looking for utility, comfort, value, and a vehicle well-suited to commuting. While the HR-V does not pretend to be a Civic Type R, not all buyers are looking to melt the tires off their ride. How about the ideal cargo area, with a wide, perfectly positioned opening for loading bikes and other bulky stuff on a moving day?Īll Hondas are satisfying to drive. Let's start with the cool “small wagon look.” This is a design trend many are seeing as the future. So what is it that makes the HR-V in its new iteration so great? That’s Honda’s magic at work. While Honda certainly does work hard for conquest sales - taking a sale away from a person who previously owned another brand’s model - starting with the younger buyers and keeping them is a much sounder strategy. In my own family, three generations of us have owned Honda and Acura vehicles. In some families, this loyalty can even span generations of family members. Many buyers remain brand loyal to a manufacturer’s products for decades. Who will someday step up to a CR-V, Pilot, or perhaps an Oddysey as their needs change.Ĭonquest sales are very difficult to achieve. What this all adds up to is that Honda’s award-winning second-generation HR-V is bringing in a new generation of customers to Honda. HR-V also earns the highest percentage of Millennial customers, and more than a third of all HR-Vs are bought by Gen Y. Since SUVs are replacing coupes and sedans as the go-to first car for a large portion of the buying public, this is great news for the Honda brand.ĭigging even deeper into the data, Honda’s HR-V is the number one SUV in the industry with Hispanic buyers. Honda revealed in a press release this week that data collected in a study conducted by Strategic Vision points to the HR-V is America's most popular SUV with first-time and Gen-Z buyers. New data shows that Honda’s HR-V crossover SUV is now sharing that role at the brand. At Honda, the Civic has long been the brand’s most important model in one key way - attracting new buyers to the brand. Although being one of the top-selling vehicles in America is always a goal, automakers often have seconday and tertiary goals for certain models.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |